Home Industry News A new focus for Fortress: e-commerce

A new focus for Fortress: e-commerce

A new focus for Fortress: e-commerce
Fortress Building Products' Versai ornamental steel fencing is one of the first items offered in the company's new online retail partnership.

GARLAND, Texas Fortress Building Products is extending their reach to meet customer demand through the e-commerce arena, the company announced. The decking and accessories manufacturer is partnering with select online retailers to distribute its line of Outdurable Living solutions.

“Working hand-in-hand with reputable online retailers makes it easier than ever for homeowners and DIYers to purchase built-to-last outdoor living products,” said Glenn Coffee, director of channel sales, retail & e-commerce at Fortress Building Products. “Our industry is changing in front of our eyes—we’re seeing more and more buying decisions being made online. By operating in alignment with consumer purchasing habits, we’re able to better serve our customers and jumpstart a new phase of company growth.”

Fortress Building Products currently offers VERSAI ornamental steel fencing and Athens Residential aluminum fencing via select leading online retailers. In the coming weeks, Apex PVC decking, Infinity I-Series composite decking, and HULK FASTENERS will be added to the company’s lineup of virtual marketplace products.