CHICAGO — Orgill dealers from around the world packed the McCormick Place in Chicago Thursday at the start of the 2019 Fall Dealer Market. Attendees explored 800,000 square feet of show floor, discovering new products, special pricing, and networking opportunities.
“We’re excited to see so many of our customers here in Chicago for our Dealer Market,” said Ron Beal, Orgill’s chairman and CEO in a press release. “We always look forward to providing them with opportunities to make them more successful, and we’re excited about what the next few days will bring.”
Orgill hosted an eCommerce Symposium for the second year in a row on the Wednesday before the dealer market. The symposium provided its customers with an environment to share and guide the development of e-commerce solutions that they need.
“The eCommerce Symposium is a unique gathering of some of the top independent retailers in our industry working together to share insights, solutions, and tackle common challenges as they work to build or improve their eCommerce solutions,” said Boyden Moore, president of Orgill. “This meeting sharpens our focus on Orgill’s Integrated eCommerce solution and how we can help our dealers be successful in their online initiatives.”
Orgill dealers also experienced a new program called Hot Buys, in which customers on the market show floor receive notifications on their mobile devices about limited-quantity deals on products across all categories, at the top of each hour during show floor hours all three days of the dealer market. The different promotional areas, such as Coupon and Market Busters, New Items and Door Busters, also continue to be popular for retailers who want to find extended dating and low prices, Orgill said.
“As always, our vendors have worked hard to bring their best, most innovative products and displays to our Dealer Market to share with our customers,” says Jeff Curler, senior vice president of purchasing. “From special Market-only pricing to live how-to demos across the show floor, there’s plenty of inspiration for retailers looking for the next great product to add to their inventory offering.”
The Dealer Market floor features five featured Product Showcases including the Power Tools & Accessories Showcase, which covers 12,000 square feet and features a line-up of new products and deals from well-known vendors in this category. The Great Outdoors Grill Showcase is an area where vendors have been demonstrating popular grills and griddles and the technology they incorporate. Other Product Showcases feature Smart Starts, the Spring is Here program and Impulse items.
New merchandising or inventory ideas are utilized in Four Seasons Hardware, a full-size model store that covers 12,000 square feet and features space-saving techniques, a single-queue checkout that drives impulse sales and suggestions for expanding product offerings out to the retailer’s sidewalk space.
Retailers can also explore a merchandising lab at the center of the show floor, which is home to more than 30 different endcap and stack-out displays. These offer insight into how different types of merchandising initiatives can drive sales, and the sales lift retailers get by using them.
“Our Dealer Markets offer customers buying opportunities that they won’t find anywhere else,” says Phillip Walker, Orgill’s senior vice president of merchandising services. “We want to give them the chance to find products at phenomenal prices, access to special areas that will show them what items they could add to their offerings, and ideas for these items could be displayed.”
In the Retail Services area is the Learning Center, home to three stages where industry experts will present on a variety of relevant topics, such as e-commerce, finance and social media, among others. Some popular presentations include “Being ‘Best of Class’ is Important,” “Five Marketing Battle Strategies That Work (…and Some That Don’t)” and “Cleveland Research Benchmark Update.”
The Market runs through Saturday, Aug. 24. The next Orgill Dealer Market will be held at the Orange County Convention Center in Orlando from Feb. 27-29, 2020.