Home Industry News REAL ISSUES. REAL ANSWERS: Saying Thanks

REAL ISSUES. REAL ANSWERS: Saying Thanks

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REAL ISSUES. REAL ANSWERS: Saying Thanks

“Our biggest program is a rewards program, where about 75% of our stock is discounted a small %. Also customers build reward points that turn into gift cards when they reach a small milestone, such as every $500 purchased.”


“A verbal thank you in person, or by phone. Sometimes a follow up to learn if they like the product and were they satisfied. I like the old-fashioned handshake with the smile, and ‘glad I could help!’”


“Thank you cards are sent when final payment clears accounting. Depending on the size of the contract, a ‘dinner for two’ gift card may be included.”


“We have a couple different ways of thanking our customers. We try to have an annual customer appreciation BBQ and we give discounted prices to our contractors. And, of course, a handshake and a verbal ‘thank you’ while looking then in the eye.”


“Rebate program, company trips, Builders Club program—through vendor and on our own.”


“Rebate programs, promotional Tee Shirts, Hats and Hoodies. Take them out to lunch or golf outings.”


“We have a program called ‘Back to the Builder.’ We also participate in Builders Club, an incentive group.”


“We send a letter letting them know that we appreciate their business. If a previous customer ‘refers’ another customer to us who purchase from us we offer a discount on next purchase or offer a gift card as a token of appreciation.”