Edie Kello has joined Viance as Director of Marketing, reporting directly to John Hussa, President.
Kello’s background includes more than 15 years of leadership in marketing, advertising, communications, product development, and sales. She has developed and implemented marketing strategies for B2B and B2C and her core competencies include digital marketing, lead generation, advertising, market research, product development, and sales.
Most recently, Kello ran her own Marcom firm, Kello Creative LLC, which provided numerous creative solutions for manufacturers, service companies and marketing firms. Kello also previously worked for Fiber Composites, dba Fiberon, as Director of Marketing Communications and U.S. GreenFiber as Marketing Manager.
Viance has announced that Anya Martin will join the company as Digital Brand Advocate, reporting directly to Kello. Martin’s background includes working at Macy’s Corporate Headquarters, in New York, in Digital Merchandising and Belk Corporate Headquarters, Charlotte, N.C., in digital web content.